Alone Cologne – Alone Australia Season 2 | SBS

To promote the second season of Alone Australia, we collaborated with SBS to create "Alone Cologne"—a limited-edition fragrance capturing the raw essence of survival.

Crafted with perfumer Ainslie Walker, the scent featured notes like campfire soot, rain-soaked dampness, and earthy moss, followed by overwhelming hints of rotten game flesh, smoked fish skin, unwashed skin, and greasy hair .

The campaign included distributing the cologne to journalists, creators, and attendees at the premiere event, generating significant buzz and media coverage.

Results:

• Alone Australia became SBS's most-watched show in 2024.

• The campaign amassed 3.2 million views across creator content.

• Received coverage in major outlets including The Guardian, Daily Telegraph, Triple J, and ABC National Radio.

This unconventional approach effectively captured the show's essence, engaging audiences and amplifying its reach.