An ode to odour.

How else would you celebrate the launch of Alone Australia? A living, breathing, stanky perfume.

We collaborated with the SBS to create "Alone Cologne"—a limited-edition fragrance capturing the raw essence of survival.

Hints of rotten flesh, fish guts, unwashed skin, and greasy hair. Essentially, what you’d expect two months in the wilderness to smell of.

Sorry if we sent you a bottle, but it was the SBS’ most watched show of the year…