Did you know people don’t make mixtapes for each other anymore? Sad ain’t it.

Luckily all is not lost. Playlist Dedication gave Gen-Z a literal billboard to share their handcrafted playlist with their loved ones.

Anyway, how about 18,000 entries in just a few days? How about 16 million impressions? With a score of influencers we took over social, OOH, digital and an in-app activation.

Now that’s amore.