Sneakers,EBAY

Three years. Three markets. Three completely different takes on the same campaign.

It’s been a joy to revisit and reimagine this brief each year—with new shoes, new audiences, and a fresh creative approach every time. A rare and rewarding kind of trust from a client that lets you evolve the work, not just repeat it.

Basketball, ‘21.

Firstly, good luck getting this song out of year head. I spent hours trawling through dancing edits on TikTok, basketball montages and finally found some cool VFX inspired movement as the dancers feet slide out. The rest is history.

Sneakerheads, ‘22.

I mean, Sneakerheads have always got one thing on their minds…
Scroll down for additional edits from this campaign :)

Gorpcore, ‘23.

This one could have featured my shoes in it, alas. Each of the sets were made from scratch in a studio, and honestly sand is such a pain to shoot with.