eBay, Sneakers

An interesting one, the same campaign iterated over three years.

It’s been a joy to revisit and reimagine this brief with new shoes, new audiences, and a fresh creative approach every time. A rare and rewarding kind of trust from a client that lets you evolve the work, not just repeat it.

Basketball, 2021.

Firstly, good luck getting this song out of year head. I spent hours trawling through dancing edits on TikTok, basketball montages and finally found some cool VFX inspired movement as the dancers feet slide out. The rest is history.

Sneakerheads, 2022.

I mean, Sneakerheads have always got one thing on their mind…right?

Gorpcore, 2023.

This one could have featured my shoes in it, alas.
Did you know GORP stands for Good Old Raisins & Peanuts?