Sneakers

eBay

Three iterations of the same campaign - which honestly is so lovely to have the trust to work on, revisit and refine each year. Each year features a different market, different shoes and a completely different approach.

Basketball, 21.

Firstly, good luck getting this song out of year head.

I spent hours trawling through dancing edits on TikTok, basketball montages and finally found some cool VFX inspired movement as the dancers feet slide out. The rest is history.

Sneakerheads, 22.

I mean, Sneakerheads have always got one thing on their minds…
Scroll down for additional edits from this campaign :)

Gorpcore, 23.

This one could have featured my shoes in it, alas. Each of the sets were made from scratch in a studio, and honestly sand is such a pain to shoot with.