Stranger Things Season 4

To launch Stranger Things 4 for Netflix, we transformed Bondi Beach into a scene from the Upside Down, enlisting the Bondi Lifeguards in a mockumentary-style campaign that blurred fiction and reality. The campaign swept the internet, winning a Webby Award for Branded Entertainment in Events & Live Streams.

The campaign's impact was significant:

3.5 million organic views across social platforms

1.8 million organic views on Facebook

Most viewed Instagram Reel of 2022 for Netflix ANZ

45,000+ engagements on Facebook

This activation not only captivated audiences but also became Netflix Australia's most-watched launch content to date. Directed by Toby Morris.