Fight Back
with ShopBack

What started as a scribble in my diary turned into the pitch-winning line: Draw your phone and fight the cost of living with ShopBack.

The idea reimagined everyday spending as a modern-day standoff—turning your phone into a money-saving weapon. This spot rolled out across BVOD, digital, and socials, helping Aussies ‘fight back’ against rising prices with cashback in their holster.

The campaign struck a chord and travelled far—so effective it was adapted for Singapore, Germany and Ukraine. TikTok also got behind it, with audiences obsessing over one of the actors who bore an uncanny resemblance to Mr. Bean in our social executions.